Perception and Individual Decision Making

CHAPTER 5 PERCEPTION AND INDIVIDUAL DECISION MAKING larn OBJECTIVES after(prenominal) studying this chapter, students should be able to: 1.Explain how two masses put forward see the same thing and interpret it differently 2. hark the three determinants of attri justion 3.Describe how shortcuts can assist in or distort our judgment of others 4.Explain how perception affects the stopping point-making process 5.Outline the vi steps in the rational termination-making model 6.Describe the actions of the boundedly rational close maker 7.Identify the conditions in which individuals are most likely to use intuition in finish making 8.Describe four styles of finish making 9.Define heuristics, and explain how they bias decisions 10.Contrast the three good decision criteria TEXT OUTLINE I. Introduction A. The Intel Decision Blunder 1. ancestry of 1994 2. The administrator co- gear uper and chief executive officer at the time, Andrew or chard 3. The powerful Pentium chip had become the brains in more(prenominal) than 4 million personal computing devices. 4. In late October 1994, a prof in Virginia discovered a spot in the Pentium chip. a) In division problems involving very large numbers, the solution was incorrect. b) Intel admitted that it had found the blot four months earlier and had corrected it. 5.

A shrimpy but vocal group of customers and computer industry advocates were non happy. a) They sine qua noned Intel to replace all the flawed chips. b) plantation and his executive team app roached the distinguish as an engineering p! roblem. c) They would replace amiss(p) Pentium chips, but only if computer owners could demonstrate that they really need an extra margin of accuracy. d) Grove considered the issue closed. 6. Consumers were angry. 7. Under pressure, Grove again met with his senior executive group to analyze the problem, and they resolved to hold their ground. They described the flaw as minor. a) Intels stance...If you want to get a upright essay, order it on our website: BestEssayCheap.com

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