Integrated Global Marketing Case Study

Citibank The company that the student has chosen is Citibank. Citibank is one of the largest financial go companies in the world. Citibank and subsidiaries employ over 260,000. The organization offers a blanket(a) paradigm of financial service to consumers, business and governments around the word. Citibank has domestic and external banking operations with over 200 million node accounts in over 100 countries. It has over 1,700 partes and is partnered with Grupo Financiero Banamex, that has an additional 1,400 branch net income thought Mexico and Latin America. Our Mission: Citi works tirelessly to mete out individuals, communities, institutions and nations. With 200 years of experience meeting the worlds toughest challenges and clutch its great opportunities, we strive to create the best outcomes for our clients and customers with financial solutions that atomic spell 18 simple, creative and responsible. An institution connecting over 1,000 cities, 160 countries and millions of bulk, we ar your orbicular bank; we argon Citi. The Four Key Principles: These are the set that guide us as we perform our mission. cat valium persona One team, with one goal: serving our clients and stakeholders. accountable Finance, contract that is transparent, prudent and dependable.

Ingenuity Enhancing our clients lives through innovation that harnesses the comprehensiveness and wisdom of our info, global network and world-class products. Leadership capable people with the best training who thrive in a various meritocracy that demands excellence initiative and courage. (Citigroup.com, 2012) The plans o f the bank are to move its services to the ! world by helping citizens strive to achieve, businesses earmark opportunities and travail growth, and governments create the conditions for success (Citigroup, 2012) Citis Use of culture Sources The instruction collaborateing systems that is used by the organization to gather information for marketing and sales are the sales force...If you fate to concentrate a full essay, order it on our website: BestEssayCheap.com

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