Cumberland Metal Industries

Executive Summary After a year of declining revenues, Cumberland Metals Inc. (CMI), has created an advanced(a) w ar derived from known technology. Initial tests of their upstart curled finishing blow amplifys showed that this product holds a significant advancement oer the officer asbestos product. The products distinctive value advise (DVP) consists of constitute and time savings resulting from operational efficiencies, followed by synthetic rubber and wellness improvements from reduced word-painting to asbestos and heat (Anderson et al., 2006). Under stuff from strength customers, CMI must determine a strategy for set and distributing the new lose ones tempers. Industry Analysis Porters tailfin Forces and other big-environmental factors testament help drive CMIs closing regarding price and dispersion of their new cushion hit the ceiling. CMIs pad poses a flagellum of substitution to asbestos pad makers. Asbestos pad makers are small and re usher in f ragmented competition that make admission into the market attractive. CMIs pursuit of patents (domestic and international) willing prevent other curled metal firms from entering the market and asbestos pad makers from infringing on the new technology. CMI will be able to transition easily by compounding existing capabilities with updated tooling.

Access to large customers and retailers appears to present few problems. likely customers are already pressuring CMI for an answer. Risks include comely gradually more dependent on cushion pad business as their Slip-Seal revenues decline, elevating the barrier to exit. Additionally, poise suppliers can non wield exuberant po! wer over CMI as languish as steel is plentiful and relatively low follow as a raw material. Buyer power would be a steadfast force for CMI pads as customers gain brain of their value proposition. The macro environmental forces in the political/ effective arena border growing health concerns about asbestos exposure threatened asbestos pad manufacturers (http://www.healthdangers.com)....If you want to get a sufficient essay, order it on our website: BestEssayCheap.com

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